Health communication on social media: what Covid-19 has taught us
LIVE STREAMING EVENT
Chairperson: Gilberto Corbellini
The Covid-19 pandemic has turned mass communications upside-down. Social media have played a role in the crisis and transformation, becoming an echo chamber for disinformation and fake news. The World Health Organisation has warned of the dangers of this ‘infodemic’, which has the potential to inflict as much damage as the pandemic itself. The main social media platforms have responded by promoting links to institutional profiles of demonstrated trustworthiness. National and international health organisations, medical journals, and scientists and researchers have acted to disseminate the results of their research and publicise correct information. Unfortunately, these efforts are not always clear or coherent in the eyes of outsiders.