Innovation and technology: the 21st century challenge against the dangers of smoking

In 2008, Philip Morris International started a deep business transformation based on a strategy of development and strict scientific assessment of a portfolio of alternative products with potentially reduced risks compared to cigarette smoke, known as Reduced-Risk Products.

The efforts made in technological innovation and research are the core of this transformation: the strategy is based on the acknowledgement that the innovative products may benefit public health by significantly affecting the physiopathological mechanisms of development of smoke-related diseases.


Quick Info

  • 4 May 2018
  • 12:00
  • Sala della cultura