Vaccines: psychology, society and politics
All the world’s countries have policies designed to prevent infectious diseases with safe and effective vaccines. But almost every country has to deal with doubts and suspicions about vaccines which can lead to a refusal to vaccinate. What determines attitude to vaccines? Understanding what leads to such decisions can help us to shape effective strategies to foster successful public health policies in individual countries.
Rejecting vaccines depends on decision making psychology which can, in some cases, be changed to make vaccination acceptable while in other cases action is useless.
Targeted communication strategies would appear to be more promising, affordable and effective than those preferred by health policy makers which attempt to restore faith in vaccination in general.